Pamela Paquin, a fashion entrepreneur, went for a drive recently. She was looking for a dead raccoon in a breakdown lane—someone had seen it and alerted her.
“From what I’ve been told, it’s a nice, big raccoon, and it looks like it’s asleep,” said Paquin.
Paquin owns Petite Mort (aka “little death”), an upstart fashion brand that offers guilt-free fur by making it out of roadkill. She finds the dead animals, sends them to a taxidermist and a tannery, and then designs muffs, among other things.
Nightline on Fusion went for a ride-along.