Up Next

There’s some serious hating going on for the cast of the Ghostbusters reboot

Sex workers tweet their way to profit at this Nevada brothel

Tucked away 65 miles west of the Las Vegas strip, at this modern-day brothel hardcore tweeting is part of the experience.

“Social media is huge marketing tool for us and for the independent contractors that work for us,” says Dena, madam at Sheri’s Ranch brothel, referring to the close to 100 sex workers currently in its roster.

Sex Workers share the tech advice at Sheri's Ranch Brothel in Nevada. (Ignacio Torres/Fusion)

<em>Sex Workers share the tech advice at Sheri’s Ranch Brothel in Nevada. (Ignacio Torres/Fusion)</em>

Fusion’s Cleo Stiller and Ignacio Torres went for a crash course at Sheri’s Ranch, where sex workers double as social media mavens.

Nevada is the only state in the U.S. where prostitution is legal in some counties, including Nye County where Sheri’s Ranch does business. While laws differ in every county, advertising on billboards, flyers or magazines is impermissible. But online platforms like Twitter, Facebook and Instagram are all fair game. This is why a brothel like Sheri’s Ranch has turned to a digital advertising strategy in order to boost their client base.

Sex Worker tweeting with potential customers  at the Sheri's Ranch Brothel in Nevada. (Hector Bautista/Fusion)

<em>Sex Worker tweeting with potential customers at the Sheri’s Ranch Brothel in Nevada. (Hector Batista/Fusion)</em>

But how exactly does one use social media services to help improve business at a brothel? For nearly two years, sex workers at Sheri’s Ranch (including the Ranch’s madam) have been using tools like Facebook, Twitter, blogs, emails and forums to advertise themselves and their services.

“I think the girls have more of a voice to connect with customers, and I think we’re more connected now than we ever were,” explains Dena, who is responsible for enforcing and implementing the social media strategy that the brothel has created for each of the women working on the ranch. “[The women] are building their own brand and they’re marketing themselves, they’re building a customer base, and followers that follow them. They’re bringing those customers and those followers to the ranch, so it’s a win-win both ways.”

Sheri's Ranch brothel in Nevada have been utilizing social media to increase their clientele. (Hector Bautista/Fusion)

<em>Sheri’s Ranch brothel in Nevada have been utilizing social media to increase their clientele. (Hector Batista/Fusion)</em>

Alyssa is one of the courtesans at the ranch who already has more than 1,400 followers on twitter. “We are offering them a little look into our lives, what we do here and the little moments that they miss when they aren’t here,” she told Fusion.

Alyssa says while her Twitter page has become a Rolodex of sorts, it has allowed her to create a voice of her own.

“I wouldn’t be the type to approach a man outside of a bar. And here that’s what I do – I go talk to them and entice them,” says Alyssa. “It’s my own little naughty side.”

Sex Workers tweeting with potential customers  at the Sheri's Ranch Brothel in Nevada. (Hector Bautista/Fusion)

<em>Sex Workers tweeting with potential customers at the Sheri’s Ranch Brothel in Nevada. (Hector Batista/Fusion)</em>

Sex workers tweet their way to profit at this Nevada brothel

Tucked away 65 miles west of the Las Vegas strip, at this modern-day brothel hardcore tweeting is part of the experience.

“Social media is huge marketing tool for us and for the independent contractors that work for us,” says Dena, madam at Sheri’s Ranch brothel, referring to the close to 100 sex workers currently in its roster.

Sex Workers share the tech advice at Sheri's Ranch Brothel in Nevada. (Ignacio Torres/Fusion)

<em>Sex Workers share the tech advice at Sheri’s Ranch Brothel in Nevada. (Ignacio Torres/Fusion)</em>

Fusion’s Cleo Stiller and Ignacio Torres went for a crash course at Sheri’s Ranch, where sex workers double as social media mavens.

Nevada is the only state in the U.S. where prostitution is legal in some counties, including Nye County where Sheri’s Ranch does business. While laws differ in every county, advertising on billboards, flyers or magazines is impermissible. But online platforms like Twitter, Facebook and Instagram are all fair game. This is why a brothel like Sheri’s Ranch has turned to a digital advertising strategy in order to boost their client base.

Sex Worker tweeting with potential customers  at the Sheri's Ranch Brothel in Nevada. (Hector Bautista/Fusion)

<em>Sex Worker tweeting with potential customers at the Sheri’s Ranch Brothel in Nevada. (Hector Batista/Fusion)</em>

But how exactly does one use social media services to help improve business at a brothel? For nearly two years, sex workers at Sheri’s Ranch (including the Ranch’s madam) have been using tools like Facebook, Twitter, blogs, emails and forums to advertise themselves and their services.

“I think the girls have more of a voice to connect with customers, and I think we’re more connected now than we ever were,” explains Dena, who is responsible for enforcing and implementing the social media strategy that the brothel has created for each of the women working on the ranch. “[The women] are building their own brand and they’re marketing themselves, they’re building a customer base, and followers that follow them. They’re bringing those customers and those followers to the ranch, so it’s a win-win both ways.”

Sheri's Ranch brothel in Nevada have been utilizing social media to increase their clientele. (Hector Bautista/Fusion)

<em>Sheri’s Ranch brothel in Nevada have been utilizing social media to increase their clientele. (Hector Batista/Fusion)</em>

Alyssa is one of the courtesans at the ranch who already has more than 1,400 followers on twitter. “We are offering them a little look into our lives, what we do here and the little moments that they miss when they aren’t here,” she told Fusion.

Alyssa says while her Twitter page has become a Rolodex of sorts, it has allowed her to create a voice of her own.

“I wouldn’t be the type to approach a man outside of a bar. And here that’s what I do – I go talk to them and entice them,” says Alyssa. “It’s my own little naughty side.”

Sex Workers tweeting with potential customers  at the Sheri's Ranch Brothel in Nevada. (Hector Bautista/Fusion)

<em>Sex Workers tweeting with potential customers at the Sheri’s Ranch Brothel in Nevada. (Hector Batista/Fusion)</em>

WHERE TO WATCH