Fusion Live tackles the storied (and hilarious) tradition of anti-marijuana ad campaigns. After showing a montage that includes the famous “This is your brain on drugs” ad, Fusion’s Chief Cannabis Correspondent interviews the creator of Colorado’s new campaign to curb teen weed use. The campaign is called “Don’t Be A Lab Rat,” and it features four different commercials…as well as giant rat cages placed all over the state of Colorado.
The campaign’s creator, Mike Sukle, said he had studied all the old-school anti-weed ads. “This is your brain on drugs…those kind of campaigns aren’t gonna be effective on kids,” said Sukle. “They’ve been the jokes of a lot of late night comedy shows.”
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Credit: Ryan Nerz, Bradley Blackburn, Ade Mangum, Sebastian Perry