You probably know Aloe Blacc from his hit song with Avicii, “Wake Me Up,” or “The Man,” (which is a nod to Elton John’s “Our Song,” featured in Beats By Dre commercials). Blacc is currently touring with Bruno Mars. He is one of six artists who were chosen to participate in Beck’s Beer campaign “Live Beyond Labels.” Blacc was able to flex his visually artistic muscles and create his own beer label, which features sunglasses and a bowtie. (Watch the interview to find out why he chose these two seemingly unrelated objects).
What you might NOT know is that the singer and songwriter is passionate about immigration issues.
Aloe’s music video for “Wake Me Up” features true stories of people whose lives have been impacted by immigration, including Dreamers.
“I’m a first generation American, so when it came time to do a music video for ‘Wake Me Up’ I felt like the theme and the topic of immigration was something that I could lend the popularity of the song and the idea of what ‘Wake me Up’ stands for” said Blacc.
“My parents came from Panama. They struggled in their country to find the resources and opportunities that ultimately they couldn’t get, so they came here to make a better life,” said Blacc.
When asked why he is so passionate about immigration issues, Aloe said that he, himself, could have been a Dreamer.
“For the dreamers, they are the future. They are the future of this country. For all intents and purposes, I personally could be a dreamer had my parents not be naturalized, had the immigration situation when they were trying to become citizens been harsher, and I stand right there with them,” said Blacc.