We love meeting people of our generation who have pursued something they were truly passionate about. Meet Sadie Kurzban, founder of 305 Fitness, a dance cardio workout class inspired by the nightclubs that dominate South Beach.
Kurzban attended Brown and got a degree in Economics. She entered a business plan competition while still in school and took her winnings to New York to start her company. Kurzban began with some pop-up classes around the New York City area and now has three studios: one in Manhattan, the Hamptons and Washington D.C.
Kurzban told Fusion’s Alicia Menendez that she wanted to bring the nightclub and rave experience to the workout scene. With a live DJ in every class and a crazy light show, it definitely feels just like that. And her mantra for the experience? “Make Sweat Sexy.” “It’s all about living in your own skin, feeling confident and defining it on your own terms,” she told Menendez.