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Are #BringBackOurGirls, Other Hashtag Campaigns a Waste of Time?

We all remember #KONY2012 and how that turned out. So not everyone is a fan of the #BringBackOurGirls social media campaign.

In an op-ed from “Compare Afrique,” writer Jumoke Balogun suggests that the hashtag could actually be making things worse. “When you pressure Western powers, particularly the American government to get involved in African affairs and when you champion military intervention, you become part of a much larger problem. You become a complicit participant in a military expansionist agenda on the continent of Africa.”

But the hashtag also helped inform millions of people about an outrageous event–one that was not receiving the attention it needed. #BRINGBACKOURGIRLS helped drive the conversation forward. A conversation that goes beyond geographical borders and illustrates the state of girls’ education worldwide.

Fusion’s Alicia Menendez talks with BurnBright International founder, Ozioma Egwuonwu, who says the hashtag is just the starting point,

Credit: Andrea Torres

Are #BringBackOurGirls, Other Hashtag Campaigns a Waste of Time?

We all remember #KONY2012 and how that turned out. So not everyone is a fan of the #BringBackOurGirls social media campaign.

In an op-ed from “Compare Afrique,” writer Jumoke Balogun suggests that the hashtag could actually be making things worse. “When you pressure Western powers, particularly the American government to get involved in African affairs and when you champion military intervention, you become part of a much larger problem. You become a complicit participant in a military expansionist agenda on the continent of Africa.”

But the hashtag also helped inform millions of people about an outrageous event–one that was not receiving the attention it needed. #BRINGBACKOURGIRLS helped drive the conversation forward. A conversation that goes beyond geographical borders and illustrates the state of girls’ education worldwide.

Fusion’s Alicia Menendez talks with BurnBright International founder, Ozioma Egwuonwu, who says the hashtag is just the starting point,

Credit: Andrea Torres

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