Life is pretty good for the web’s most unimpressed feline, Grumpy Cat. Her viral meme led to endorsement deals, merchandise, and even her own Hallmark Channel movie. And she’s not the only one. The business behind ‘internet famous’ pets is huge. They travel the country and even have their own version of the Oscars.
Nightline on Fusion spoke to the owners of these social stars to discuss the business strategy behind making pets famous.