At only 19 years old, Essena O’Neill was making a career off of social media and seemed to be living a glamorous life online. But now she’s revealing she was ‘miserable.’ The young Australian model made a video announcing she’s quitting social media, calling it ‘fake.’ O’Neill amassed a following of more than 800,000 on Instagram and another 250,000 on YouTube.

O’Neill is hoping her decision will inspire others with a movement called Lets Be Game Changers. But some people, including former friends, are questioning her motives.