Alicia Keys wants you to think about something that might seem simple but it’s also existential: “Why are you here? What is your purpose in life?”
Keys unveiled her latest venture, “We Are Here” at the Social Good Summit in New York City last week. Inspired by the powerlessness she felt watching the news on Michael Brown’s shooting in Ferguson, Missouri, as well as the escalating conflict between Israel and Palestine, Keys decided to use her platform as a public figure (almost 35 million followers on Facebook alone) to inspire young people to mobilize for change, prompting the question “Why are you here?” as a call to action.
The “We Are Here” organization supports existing non-profits working on the ground around the world like OxFam, Girls Rising, The Trayvon Martin Foundation, Partners in Health, Equal Justice Foundation among others. Keys is no stranger to social good. In 2003, she co-founded “Keep a Child Alive” to fight AIDS epidemic in Africa, and has been involved in countless charities.
Keys pledged $1 million of her own money to kick off “We Are Here.” She said onstage at the Social Good Summit: “We are here to give birth to a kinder, and more peaceful world to all children.” Keys is expecting her second child in December, and she’s putting her money where her mouth is by contributing to making the world a better place for her children and future generations.