What if you could choose exactly the type of high you felt when you smoked a joint or ate a pot brownie?
Scientists at the cannabis company Ebbu are creating marijuana extracts to conjure up the kind of mood you’d like to feel. They want consumers to experience one of their five branded feelings: giggle, create, energy, chill, and bliss.
“Consumers don’t purchase edibles based on flavoring, they purchase based on how it’s going to make the person feel,” says Dooma Wendschuh, co-founder of Ebbu.
According to experts, marijuana in its raw form is totally unpredictable, which is why most first-time users don’t know what to expect when they try it. Ebbu is trying to take that unknown factor out of the equation.
“We’ve pioneered a technology that let’s us create an entirely new product,” says Wendschuh.
Wednschuh compares Ebbu to an alcohol distillery that converts potatoes into vodka. The Colorado-based company uses a cannabis distillation process that turns the raw material–a marijuana plant–into a purified oil, allowing each individual cannabanoid in the plant to be separated out. Cannabanoids are the compounds in cannabis that Ebbu uses to create a more predictable psychoactive effect.
Ebbu has been called an industry game-changer, and has already begun distributing its predictable extracts to cannabis companies to be used in edibles, sodas, and many other products.
The Cannabusiness Report’s Ryan Nerz met with Wendschuh and his staff in Denver, CO to find out more about their ambitious plans. Check out the first ever human trials by Ebbu in the video above.
Learn more about Ebbu tonight on the season premiere of The Cannabusiness Report at 10pm ET.