As the U.S. gears up to take action against the terrorist group ISIS, the focus on the conflict has turned from the ground to the media.
We’ve seen ISIS take to social media to promote their propaganda. They’ve posted in chat rooms, sent direct messages to recruit members and tweeted. They’re also producing Hollywood-looking films, with graphic images of kidnappings and executions.
Their latest round of social marketing comes in the form of a video game. Grand Theft Auto has been turned into a “game” for the Islamic state as the “player” steals cars and fires guns. Even the music soundtrack is different — “played” over religious songs as the Islamic flag is predominantly displayed on the screen.
Murtaza Hussain, journalist and political commentator with The Intercept joined us to explain more how the video game plays a significant role in the the group’s marketing campaign.