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Black Twitter: Monetizing a Diverse Demographic

Since going public in November of last year, Twitter has been looking for ways to monetize its service. One such method has been to target its diverse demographic.

According to a Pew Research center study, the microblogging platform is one of the most diverse entities on the Internet, with 18 percent of all Twitter users being black and 12 percent being of Hispanic origin.

The prominence of minorities on Twitter has resulted in the emergence of cohesive communities. The most famous of these being “#BlackTwitter.” What’s that you ask? We spoke to Meredith Clark, a Ph.D. Student at the University of North Carolina at Chapel Hill who’s writing her dissertation on Black Twitter, along with Terron Moore, social media editor at The Root.

Black Twitter: Monetizing a Diverse Demographic

Since going public in November of last year, Twitter has been looking for ways to monetize its service. One such method has been to target its diverse demographic.

According to a Pew Research center study, the microblogging platform is one of the most diverse entities on the Internet, with 18 percent of all Twitter users being black and 12 percent being of Hispanic origin.

The prominence of minorities on Twitter has resulted in the emergence of cohesive communities. The most famous of these being “#BlackTwitter.” What’s that you ask? We spoke to Meredith Clark, a Ph.D. Student at the University of North Carolina at Chapel Hill who’s writing her dissertation on Black Twitter, along with Terron Moore, social media editor at The Root.

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