The ADC Festival in Miami brings together some of the top designers and creatives in the world. Naturally, we had to ask them what they thought about the 2016 presidential campaign logos.
These aren’t just any designers—they’re the best at what they do. Joshua Davis is a multimedia designer (he helped create the look of IBM’s Watson) and the technologist behind open-source pioneer site praystation.com. Rich Tu is an award-winning artist with clients like The New Yorker, NPR, and Bravo TV. The graffiti and graphic design duo 123 Klan has exhibited work around the world. And James Victore is a design legend whose work hangs in the MoMA in New York City.
At the time of filming, none of the designers had seen the logos, and their initial reactions weren’t pretty. (Some candidate logos, like those of Carly Fiorina and Bernie Sanders, hadn’t been revealed yet. Lucky for them.)