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How Breasts Became Boobs

The problem with political horse race journalism

In this installment of The Illipsis, Jay Smooth welcomes the presidential campaign season by railing against the ubiquity of “horse race” journalism, “this cycle where we’re constantly focused on discussing everything that matters the least about the political event that matters the most.” And he poses a challenge, both to himself and to other media movers and shakers: Cut back on the journalistic junk food. “What I’m going to do for this year, is commit to a 50-50 horse race human race challenge,” he says. “For every 100 words, for every 2 minutes that I spend on the latest optics, the latest gaffe, the latest personality quirks, the latest move on the [political] chessboard, I’m going to spend an equal amount of time talking about what’s REALLY at stake.”

The problem with political horse race journalism

In this installment of The Illipsis, Jay Smooth welcomes the presidential campaign season by railing against the ubiquity of “horse race” journalism, “this cycle where we’re constantly focused on discussing everything that matters the least about the political event that matters the most.” And he poses a challenge, both to himself and to other media movers and shakers: Cut back on the journalistic junk food. “What I’m going to do for this year, is commit to a 50-50 horse race human race challenge,” he says. “For every 100 words, for every 2 minutes that I spend on the latest optics, the latest gaffe, the latest personality quirks, the latest move on the [political] chessboard, I’m going to spend an equal amount of time talking about what’s REALLY at stake.”

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