#SG25 No. 6 – Luis Suárez: The insatiable rogue

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Luis Suárez has almost 4.1 million Twitter followers. Luis Suarez follows 23 people on Twitter. Of those 23, 21 of them are either Uruguay-related (a chef, family members, sponsors) or soccer-related (teammates and teams). The other two are some Twitter analytics/marketing company and Ricky Martin. Yes, the singer Ricky Martin.

Some other fun Suarez Twitter facts: The only native English speaker who Suárez follows is Glen Johnson. He also follows each club he has been with since he left Groningen in 2007: Ajax, Liverpool, and Barcelona.

So what do we learn from all this? Probably nothing, but that doesn’t mean we aren’t going to connect the dots.

Suárez is loyal (which is not incompatible with agitating for a move to a bigger club), doesn’t trust very many people, and keeps things close to his chest. He feels most at home in Uruguay and around people who share his culture. Yet somehow, despite these characteristics, and despite mad incident after mad incident, he has managed to carve out an astonishing career in Europe over the past seven years. Between being caught up in racism storms, chewing on people during games, and generally losing his mind from time to time, the one thing that no one will dispute is that Suárez has established himself as one of the most prolific attacking talents on the planet.

When you watch Suárez, though, you don’t exactly get the sense that he’s the fastest player around (he’s not even close), or the strongest (again, not close), or the tallest (nope). That may be the most impressive thing about Suárez, the player: it’s, ironically, his intelligence on the field — how he moves, shifts his body in tight spaces, gets defenders off balance, creates space for himself — that allows him to consistently baffle defenders. That’s why so many people who want to hate him, and do hate him, occasionally find their jaws on the floor. He’s must see TV, and even those who deplore what he has done in the past struggle to deny that.

The other thing that stands out about Suarez is his gigantic set of balls. Proverbial, here. You’ve seen it on the field; He’ll do virtually anything to win. And apparently, as José Mouinnho recently found out, he isn’t shy about writing an autobiography and taking shots at The Special One’s Chelsea team for time-wasting. Only someone with a large set of balls does that.

Somehow, Suarez’s cajones have landed him in Barcelona, squarely among the 12th most intriguing player in the world, Lionel Messi, and Neymar. That’s not a bad place to be, considering all of the nonsense he’s been through. However, he hasn’t yet found the back of the net for his new club, which shouldn’t be too much of a surprise considering that tiny suspension thing for chewing on Giorgio Chiellini in front of millions of people at the World Cup.

Now that he’s back, that goal drought won’t last very long. We just hope that he can keep his mouth under control as he chases that first goal.

It’s also still unclear why he follows Ricky Martin. No disrespect to the exceptionally talented Mr. Martin, of course.

The Fake numbers

Player Game play Social Media Fashion Social Life Misc. Talent Personal #Brand TCI Score
Luis Suárez 9.8 5.8 6.3 8.0 9.7 6.0 82.65
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