FIFA Doesn’t Want You To See This World Cup Image

With less than a month until the start of the 2014 World Cup in Brazil, you’ve probably been seeing images from the country and the games across the internet.

However, one image by a Brazilian street artist that’s going viral is one FIFA might not want you to see. Paulo Ito, the Brazilian street artist, created this mural at a school in Pompeia, a district in Sao Paulo.

When he shared the image on May 10 on Facebook he probably didn’t expect for it to get the attention it’s getting now.

“I hope this image can expose another point of view of FIFA CUP in Brazil. I will be happy if some bad politicians be shamed with themselves and may try to do something more effective for our country,” Ito told Fusion via Facebook chat.

The mural points out the irony of the 2014 World Cup in Brazil: It depicts an anguished, starving child with nothing on his dinner plate but a soccer ball. The work criticizes the fact that despite the lavish spending on World Cup games and celebrations, poverty levels for Brazilians themselves remain extremely high.

“The truth is there is so much wrong in Brazil that it is difficult to know where to start,” Ito told Slate. “I didn’t mean [to say] nobody is doing anything against poverty. But we need to show the world or ourselves that the situation is still not good.”

This is hardly the first time Brazilians have shown their disapproval for the games being in their country.Last summer, millions of protesters hit the streets to show disapproval of a controversial bus fare increase meant to help fund the World Cup.

Earlier this month, though, President of Brazil, Dilma Rousseff announced increases in welfare payments ahead of the World Cup. (That could, however, have something to do with the fact that she’s up for reelection this October.)

According to the World Bank, Brazil is one of the world’s wealthiest economies. However, about 16 percent of Brazil’s nearly 200 million people continue to live in poverty, per 2012 data.

The World Cup is costing Brazil $11 billion.

Credit: Jonathan Muñoz


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