Crowd Control: The Big Busine$$ of EDM

The festivals, the bottle service and the pay. Electronic dance music has become a lucrative business for globe-trotting DJs and producers, but also banking off the genre’s reign in music are those behind the scenes. From club owners to festival promoters, we asked some of the industry’s biggest players to chime in on the primary force behind EDM’s popularity, the demographic paying for it all and the sustainability of the current business model.

DNA host Derrick Ashong (@DNAtv) and entertainment correspondent Jordan Diaz (@Jordan_Diaz) chatted with publicist for Tiesto and founder of Rephlektor Ink, Justin Kleinfeld (@rephlektor), in the video above. Check it out!