Crisp, green grass, a heart beating, millions of flashing lights, and a soccer ball slowly moving through the air – this is the scene on your TV during the World Cup. In that moment you feel the intensity of a final World Cup match, but that’s only the commercial.
Companies such as Nike, Coca-Cola, and Adidas capture our attention with ads shot in high production value. It almost appears to be dramatic, inspiring, and action-filled short films.
It must be pricey to make. Nike, for example, has spent more than $100 million on campaigns directly related to major sporting events like the World Cup.
But the investment is worth it. Not only do these companies reach a global audience, the cost to air these cinematic ads isn’t that much, at least in the U.S.
According to The Wall Street Journal, a 30 second spot during the finals broadcasted on ABC last year cost $250,000. In the SuperBowl, a 30 second spot was worth up to $3 million in some instances.
If anything, one of the most expensive aspects in producing these ads are the endorsements of soccer gods like Ronaldo, Messi, and Beckham.
If by now you’re wondering why you’re not feeling paycheck envy, it’s because you can’t help but love the cool commercials like these six:
Samsung Galaxy – Messi’s Note
Nike – Write the Future
Pepsi – Oh Africa
DirecTV – Directed by Oliver Stone
Budweiser – Swap
Sony – Relieving the Greatest Game