Journalism is in crisis. Everyone, including the Soccer Gods, is trying to figure out how to create more #content cheaply. Sometimes we do silly things. That’s because the internet often rewards that kind of behavior. It’s all good fun in the name of capitalism.
But today I was scrolling through the homepage of Sport.es. Sport is an amazingly sensationalistic and shameless propaganda rag with an unabashed pro-Barca bias. So I was scrolling down and the following headline caught my eye: “Messi’s goal took the same trajectory as Cristiano Ronaldo’s hair.”
I stopped. I smiled. I clicked. And sure enough what I saw filled me with warmth: A photo of Messi’s goal with Cristiano Ronaldo’s head (feat. new haircut) superimposed on top.
Yes. YES. Thank you, SPORT. Never change.